Innovation by design
Understanding the real problem
Design Strategy & Research
Apply design thinking methodology to understand user needs and challenges, explore and analyse business opportunities, and lead collaborative processes to define service ideas. Deepen contextual understanding to uncover insights that shape solutions.
Shape service ideas into digital experiences that bring clarity to even the most complex.
Bring service concepts to life, beautifully—from initial design concepts all the way to pixel-perfect executions.
Test early concepts and gain valuable user insights—before investing in implementation.
Code for everything from interactive prototypes to final service implementation.
Design and Innovation go hand-in-hand (in-hand-in-hand-in-hand).
We call it co-creation.
We’re not aiming to single-handedly change the world—we want to do it together with clients and users. That’s why co-creation is at the heart of our design process. We believe that ideas are more powerful when they are multidimensional, so we collaborate with clients and user groups every step of the way. By understanding different situations and needs, we gain a clearer understanding of the individual perspectives that make up the big picture—and how we can deliver more insight-driven solutions that are relevant, meaningful, and transformative. We don’t push our own ideas forward. Instead, we strive to uncover learnings that allow us to push each other towards a better way for people, businesses, society and the planet.
Observations, Co-creation, Iterations, Innovation!
(We’ve got a knack for rhyming—and also, solving problems)
We like to think of ourselves as problem-solvers rather than inventors. Before we can create meaningful design solutions, we have to start with understanding the right problems. That’s why our process is inclusive and iterative, designed with user needs at heart to maintain a razor-sharp focus on solving the most relevant challenges in the most meaningful ways.
Gain contextual understanding of the challenges faced by different users and stakeholders.
Analyse & Define:
Define needs and discover opportunities for innovation that deliver real value.
Explore how opportunities can be transformed into tangible concepts and solutions.
Build, test and try:
Prototype and refine the solution. Repeat until you get it right.