About
When Electrolux set out to revolutionize cooking at home by developing a superior professional-level home kitchen system, Grand Cuisine, they turned to Ocean Observations for beautiful and usable user interfaces that match the groundbreaking product design of the new luxury series.

Problem
One of the ideas behind the new line is to allow high profile consumers across the globe to cook like professional chefs in the luxury of their own homes. The series includes eight appliances, each with unique functionality. Our challenge was to create a cohesive UI behaviour that allows users to be inspired and supported while using any of the different products in the series, from the blast chiller to the precision vacuum sealer.

Solution
We started with thorough user research in several parts of the world, observing and interviewing representatives of the target audience (including lords outside of London and business women in Manhattan) to gain insights around how to best support these individuals in their pursuit of culinary excellence. Our research revealed several different sets of unique needs and behaviours and we designed a system UI that caters to the different modes. The user can choose to manually control every feature of the cooking process or let the advanced automatic programs take care of the details. Ultimately, Grand Cuisine empowers users to become better chefs. The interface doesn’t interfere with the cooking process, but instead delights and entices users to try new cooking techniques as well as new dishes.