Future TV
Designing TV Services for customer needs rather than channels
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The television industry is going through perhaps the most exciting period of change since Neil Armstrong sat his foot on the moon back in ’69. What has long been about a passive intake of simplex broadcasts has now become an à la carte of services and channels available 24/7. With an endless array of customer options it is more important than ever to build TV services around customer needs rather than those of a particular channel, platform or advertiser. We figure out ways to engage the viewers and let them participate in extended live TV experiences, with interactive co-viewing and second screen applications. The future TV consumer picks the service that can offer an effortless and captivating multi-screen experience with access to all sources of content in one single view.