Gaining empathy for users!

By mapping the behaviors, needs, desires and emotions of users at different touchpoints, we help our clients see their business from a new or different perspective.

This is the essence of service design and a fruitful approach to meaningful change in business or public services, a change that is in direct relation to what people want!

Now that’s a keeper, isn’t it?

In order to gain insights and frame the relevant findings we use a co-creative process where the stakeholders are at the center, from formulating the problem or envisioning the desired outcome, to prototyping ideas and realizing the final solution. And did we mention our workshops come with a Charlotte?