Archive 040211 Spero väljer Ocean Observations 030424 Ocean speaks at International Mobile Seminar 030418 PMN publishes Ocean article on User Centred Design for mobile phones. 030321 Ocean holds Mobile Design Seminar 030213 Samsung selects Ocean for European project 030212 Ocean Observations samarbetar med Samsung Ocean Observations working with Samsung From PMN - Mobile Industry Intelligence Samsung selects Ocean for European project Ocean Observations, a user-centred design consultancy based in Stockholm, has completed a 12 month project contributing to the design of a new Samsung handset interface. Samsung engaged Ocean to research European cultural attitudes and conduct studies in Sweden, Italy and the UK. Ocean tested user's attitudes to bright, complex Asian interfaces and contrasted them with the relative simplicity of Nokia and Sony Ericsson's early colour products such as the 7650 and T68. Working with Samsung's London-based design office, Ocean specified the interface for a colour-screen product which is scheduled for release later this year. Sofia Svanteson, CEO of Ocean Observations, told PMN that they had tried to capture a broad understanding of European culture by speaking with users in Northern, Central and Southern European countries. She was unable to release details, but said the new interface would be significantly different to the typical '3 x 3' icons found in most European and US handheld products. However, it would avoid the colourful excesses employed by some Far Eastern manufacturers, while maintaining certain Samsung-specific design elements. "It is both flattering and overwhelming to be chosen as a partner when one of the world's most successful companies is scanning Europe for experts to cooperate with," added Svanteson. "To facilitate emotionally and functionally fitted mobile phones to local European customers, Samsung was looking for a local user interface consulting firm in Europe. We were lucky to find a proper firm, who could deliver a solution based on those means," commented Ph.D. Byeong C. Hwang, Senior Researcher and Manager of Samsung Electronics Mobile Human Interface Team. Article published with permission from PMN 040407 On April 26th, the Wireless Sweden 2004 Conference kicks off and Sofia is one of the speakers. Click here if you´d like to participate. 040407 Ocean´s first banner containing filmed material is a huge sucess for sperospel.se. Watch it here, if you have Flash 7x installed. 040211 SperoSpel.se chooses Ocean. (In Swedish) 031117 This weeks issue of Veckans Affärer, Sweden's most renowned business magazine, have an article called “A lot at stake for Nokia”, where an interview with Sofia is part of the text. 031106 Malmö University asks Sofia to present on Interface Design as a part of the course; Product Development and Design. 031105 Ledstiernan.se is released. Ocean is responsible for a graphical face-lift on the corporate site for this Swedish venture capital firm. 031104 Anders “Nome” Norman and our old pal David Schwieler kicks off this years course ‘Opportunitites for an Interactive Brand’ for the senior design and copywriting class at Berghs School of Communication. 031010 Ocean starts a collaboration with Audumbla Pilots on an internal tool for Vattenfall. 030922 Ocean kicks off a pilot project on graphic user interface design for Orange UK. 030731 Ocean is assigned to develop the graphic user interface of one of Spring Mobil´s upcoming services. Spring Mobil is one of SwedenÕs four GSM-license owners. 030730 IBC invites Sofia as a speaker at the World Handset Forum in Barcelona, November 18-19. 030627 Swedish article about our new product, the Eazer. Read it in Swedish at Competence . 030625 Ocean signs a six month contract with Motorola, Italy to investigate mobile trends in Sweden. 030611 Sofia lectures on GUI design for mobile phones at the Interacation Design course at University of Uppsala. 030601 Chambersign contracts Ocean to design the graphic user interfaces of their secure transactions online services. 030523 Ocean starts co-developing a TV-format with EFTI, Sweden's coolest production company for TV and commercials, based on an original concept by Ocean. 030512 Universal Music Publishing asks Ocean to design their periodical News Letter. 030516 Another Samsung-related news article about us: Read it in Swedish at Ny Teknik. 030424 Ocean speaks at International Mobile Seminar. Read more 030418 PMN publishes Ocean article on User Centred Design for mobile phones. Read more 030321 Ocean holds Mobile Design Seminar. Read more 030213 Samsung selects Ocean for European project. Read more 030212 Ocean Observations designs graphic user interface for Samsung UMTS phone. Read more