Innovation by design

Understanding the real problem

We believe that change is an opportunity, not a challenge. That’s why we approach innovation as a continuous process—not a one-time, one-size-fits-all solution. By fusing design-thinking methodology with technology, we help our clients identify ongoing opportunities for innovation and explore how user needs can be better aligned with business offerings to result in more meaningful change. Then we work on building the solution, together. That’s innovation, by design.

Our capabilities

Design Strategy & Research

Apply design thinking methodology to understand user needs and challenges, explore and analyse business opportunities, and lead collaborative processes to define service ideas. Deepen contextual understanding to uncover insights that shape solutions.

Interaction Design

Shape service ideas into digital experiences that bring clarity to even the most complex.

Graphic Design

Bring service concepts to life, beautifully—from initial design concepts all the way to pixel-perfect executions.

Rapid Prototyping

Test early concepts and gain valuable user insights—before investing in implementation.

Development

Code for everything from interactive prototypes to final service implementation.

Design and Innovation go hand-in-hand (in-hand-in-hand-in-hand).

We call it co-creation.

We’re not aiming to single-handedly change the world—we want to do it together with clients and users. That’s why co-creation is at the heart of our design process. We believe that ideas are more powerful when they are multidimensional, so we collaborate with clients and user groups every step of the way. By understanding different situations and needs, we gain a clearer understanding of the individual perspectives that make up the big picture—and how we can deliver more insight-driven solutions that are relevant, meaningful, and transformative. We don’t push our own ideas forward. Instead, we strive to uncover learnings that allow us to push each other towards a better way for people, businesses, society and the planet.

Observations, Co-creation, Iterations, Innovation!

(We’ve got a knack for rhyming—and also, solving problems)

We like to think of ourselves as problem-solvers rather than inventors. Before we can create meaningful design solutions, we have to start with understanding the right problems. That’s why our process is inclusive and iterative, designed with user needs at heart to maintain a razor-sharp focus on solving the most relevant challenges in the most meaningful ways.

Empathize:

Gain contextual understanding of the challenges faced by different users and stakeholders.
Analyse & Define:

Define needs and discover opportunities for innovation that deliver real value.
Conceptualize:

Explore how opportunities can be transformed into tangible concepts and solutions.
Build, test and try:

Prototype and refine the solution. Repeat until you get it right.