Usable
Useful
Beautiful


Adding value

The fact that you CAN use something doesn´t mean you WILL use it. There are zillions of inventions on the scrap-heap because nobody needed it. And probably a few good ideas and products with a potential to improve people´s lives — if they only knew how to use it. These are the most important factors when it comes to usefulness:
User Centred Approach:
It is only when you understand who your end-user is, when you truly realise who you are interacting with — that you can deliver useful and value-adding features. As interaction designers we have a vast experience of researching user behaviour and creating user profiles.
Strategic Insight:
Adding value to the user is usually no problem if you have an unlimited budget. The user profiles and the product features must match the business strategy and revenue models, as well as existing brand strategies and communication platforms. At Ocean we have previous experience from the advertising and branding industry to support this alongside with our interactive media focus.
Conceptualisation:
When we understand the users, the brand and the product — then we conceptualise the product offering by bundling features and visual design in a smart way.
Ocean´s Methods:
Customer Insight & Design Research, Service Benchmarking & Online Positioning, Brand Evaluation, Creative Workshops and User Testing.
040407
On April 26th, the Wireless Sweden 2004 Conference kicks off and Sofia is one of the speakers. Click here if you´d like to participate.
040407
Ocean´s first banner containing filmed material is a huge sucess for sperospel.se. Watch it here, if you have Flash 7x installed.
040211
SperoSpel.se chooses Ocean.
(In Swedish)
031117
This weeks issue of Veckans Affärer, Sweden's most renowned business magazine, have an article called “A lot at stake for Nokia”, where an interview with Sofia is part of the text.
031106
Malmö University asks Sofia to present on Interface Design as a part of the course; Product Development and Design.
031105
Ledstiernan.se is released. Ocean is responsible for a graphical face-lift on the corporate site for this Swedish venture capital firm.
031104
Anders “Nome” Norman and our old pal David Schwieler kicks off this years course ‘Opportunitites for an Interactive Brand’ for the senior design and copywriting class at Berghs School of Communication.
031010
Ocean starts a collaboration with Audumbla Pilots on an internal tool for Vattenfall.
030922
Ocean kicks off a pilot project on graphic user interface design for Orange UK.
030731
Ocean is assigned to develop the graphic user interface of one of Spring Mobil´s upcoming services. Spring Mobil is one of SwedenÕs four GSM-license owners.
030730
IBC invites Sofia as a speaker at the World Handset Forum in Barcelona, November 18-19.
030627
Swedish article about our new product, the Eazer. Read it in Swedish at Competence .
030625
Ocean signs a six month contract with Motorola, Italy to investigate mobile trends in Sweden.
030611
Sofia lectures on GUI design for mobile phones at the Interacation Design course at University of Uppsala.
030601
Chambersign contracts Ocean to design the graphic user interfaces of their secure transactions online services.
030523
Ocean starts co-developing a TV-format with EFTI, Sweden's coolest production company for TV and commercials, based on an original concept by Ocean.
030512
Universal Music Publishing asks Ocean to design their periodical News Letter.
030516
Another Samsung-related news article about us: Read it in Swedish at Ny Teknik.
030424
Ocean speaks at International Mobile Seminar. Read more
030418
PMN publishes Ocean article on User Centred Design for mobile phones. Read more
030321
Ocean holds Mobile Design Seminar. Read more
030213
Samsung selects Ocean for European project. Read more
030212
Ocean Observations designs graphic user interface for Samsung UMTS phone. Read more