Don’t shrink – rethink!

Anna’s mantra when discussing mobile services emphasize that designing for a mobile device is different from other design. With users on the move, on their way to work, sitting on the bus or waiting for a friend, you need to concider many different scenarios when creating your mobile service. As Head of Interaction Design, Anna seeks to inspire the team and to create new ways of interacting with mobile devices. We must see new possibilities and explore new techniques in order to evolve the mobile services.

Anna has previously worked with mobile services at 3 Sweden/Denmark for 6 years and has been part of defining the startup of 3G. She has been responsible for the structure and layout of 3’s mobile services framework, 3’s mobile portal Planet 3 and award winning services such as 3’s Music Player and mobile MSN-service. Anna has been responsible for design and usability in all 3’s services as Manager of the Design & Interaction team and as Product Manager for Community Services & X-Series. Anna strongly believes in the importance of usability for mobile services to become a success. Anna has been a frequent speaker at events and conferences in Europe such as Premium Mobile Services, Mobile Video & TV conference, World Handset Forum, Multimedia Handsets, Mobile User Generated Content and Social Networking Forum among others.

Prior to joining 3 Anna worked at Framfab as an Interaction Architect, working with developing services for companies such as Nike, Saab, IKEA, Investor, Volvo, SCA etc. She has a Master in Cognitive Science and has studied in Sweden, USA and Australia.