ARCchart
ARCchart is an independent research and consulting firm focusing on all aspects of the wireless communications sector. For their latest report on mobile phones “The Mobile Handset: A canvas for fashion and style” ARCchart brought in Ocean Observations for designing conceptual fashion phones based on the brands of Diesel and Jaguar Since this project was not sanctioned by any of the two companies Ocean derived design platforms for GUI and industrial design from their own research. The project should only be seen as a study that outlines the attractive handset opportunities for such companies with "fashionable" brands and the process required entering the mobile phone market.
Report promo:
“The mobile phone is a commoditising consumer electronics device and manufacturers are finding it increasingly difficult to differentiate their handsets based on technology features alone. In an increasingly competitive environment, enhanced features, such as larger colour screens and megapixel cameras, serve – at best – only to support margins. Technology features cater to consumers’ sense of utility. However, styling caters to consumers’ sense of taste and aesthetics, and presents a significantly greater opportunity to demonstrate added value and allows for a premium charge. Unsurprisingly, the trend of incorporating styling features within handset design is now common practice, and vendors – particularly the Tier One OEMs – are increasingly exploiting styling to differentiate their handsets.”
ARCchart has conducted an extensive study of fashion, style and branding in the mobile handset industry covering the following main areas:
