Ocean Observations has done a complete redesign of the iconography for the operator Telefónica Móviles

Telefónica Móviles approached Ocean Observations in July of 2004 for a redesign of their iconography. After winning the pitch in early 2005, Ocean Observations carried out a thorough redesign of Telefónica’s main menu, sub menu and Movistar Emoción mobile portal icons. The new iconography reflects Telefónica Móviles graphic direction and gives the customer a distinct visual experience when using the mobile telephone and portal.

The creative direction of the design is based on the Telefónica Móviles logotype and graphic guidelines. Inspiration was also found in fashion and design from Spain and Latin America. The result is a vibrant, playful and colourful style in warm colours with a glossy finish of distinct reflections and highlights.