Ippi: Designing a new friend

The ippi is one of those products that just put a smile on your face. It’s about home, family and friends. By combining new and existing behaviours and technology In View, the company behind the product, strives to make our life a little nicer, transforming the Heart of the Modern world — the TV set — into a GSM communication central. ippi allows you to communicate with mobile friends and family, directly from your cosy couch, using the big TV screen.

The challenge: It’s a new Behaviour, so you need a new friend.
Early on we understood that this should be about a relaxed and fun way to keep in contact with your family and friends. This realisation has then defined the whole project – from the easy to use Jog Dial on the remote control to the Iconic graphical menu system. Our guiding principle has been “friendliness with style”. Style is important because ippi is a new thing to be placed in the heart of your home so it has to look good. Ocean has been responsible for delivering the total communicative concept covering all aspects from defining a Brand communication platform to actual product and GUI design in a true interdisciplinary work process.