Ocean’s founder and CEO Sofia Svanteson was invited to the Web Service Award in Stockholm to speak about Mobile Brand Strategies. The main message in the presentation was: anyone who wants to reach their customers through the mobile channel needs to come up with meaningful interactions. We don’t have time to be anyone’s target group any longer. Brands need to stop talking about what they do, but actually create things that do something to add value to their customers.

The whole presentation can be found on Slideshare: http://www.slideshare.net/oceanobservations/mobile-brandstrategies-actionsvswords

Read more about WSA here (in Swedish): http://www.webserviceaward.com/index.asp