We at Ocean Observations would like to introduce you to The Feed, a free Google Reader client for iPad that we have created entirely in-house. It was approved in Appstore a few hours ago. Check out the official website: oceanobservations.com/thefeed

iPad is the best tablet on the market for relaxed consumption of entertainment and a great built-in advantage is that you can focus on one thing at a time — with The Feed we want to make it equally pleasant and entertaining to consume the content of your RSS feeds. The centre of The Feed is the read view, with plenty of space for text and images, so that the reading experience is not compromised by columns of navigation. You can scroll or use the arrows to jump to the next article. Feeds and folders are placed in a filter, only a tap away. The Feed uses proportionately sized stacks to illustrate your read and unread items, rather than badges that cause unnecessary stress. You can also get an overview and see several headings simultaneously with the help of the zoom button. In zoomed-out mode you can also mark an interesting article that you want to read later with pins (mark as unread) or stars (favorite). You need a Google Reader account and an iPad, then simply sync your feeds and start reading!

If you'd like to include a short notice or a review, we are of course happy to answer any question you might have!

Sofia Svanteson, Founder & CEO
[email protected]

About Ocean Observations:
Ocean Observations is an award winning design agency focused on connected consumer products. We are located in Stockholm, Sweden and Tokyo, Japan and work with clients all over the world. Some of them are among the most influential companies in the industry, such as Nokia, Vodafone, KDDI, Skype, Ericsson, Hutchison 3, Samsung and Huawei.

Our team is a sweet blend of interaction designers, graphic designers, industrial designers, strategists and developers.