Barcelona, 14 February 2011: Ocean Observations, award winning design agency, and IKIVO, market leading supplier of UI solutions based on open standards, today jointly announce their partnership to deliver Fipplr, a progressive Android Homescreen. Fipplr improves content and social service experiences thanks to purposeful widgets and an unconventional take on graphic design and interaction.

“Many homescreens fail to provide meaningful interactions and access to information adapted to users’ motivations and context. A majority of homescreens focus on mundane widgets like clocks and weather reports,” says Sofia Svanteson, founder and CEO of Ocean Observations. “There is a large group of users who want a truly connected service experience that easily adapts to their situations. Fipplr empowers users to customize their phones with information they crave.”

By responding to user interactions with smooth animations and precise reactions, Fipplr removes the tedious opening and closing of applications, and jumping back and forth to access information. Users gain access to real-time feeds that focus on one topic; for example a Twitter widget filters on mentions of a certain profile or feeds with a specific hashtag. New interaction methods, enabled by integrating device sensors, improve the experience. Rotating the device from portrait to landscape presents an exposé view and a single swipe movement is enough to modify a profile.

“IKIVO and Ocean share the philosophy that it takes meaningful design and great technology to solve problems,” says Brad Sipes, CEO of IKIVO. “Ocean has a way of quickly isolating usability issues and creating design benefits. With IKIVO Enrich TM we bring development early in the design process, quickly adopt changes, and shorten the time from early concept to implementation. We believe marrying Ocean’s great design and IKIVO’s powerful Enrich UI solution has enormous potential.”

Come see Fipplr at the Mobile World Congress in Barcelona, 14-17 February. Ocean Observations and IKIVO will be demonstrating the new homescreen at their stands in the Swedish Pavilion, Hall 2 Stand F13. For more information, visit www.fipplr.com.

About Ocean Observations
Ocean Observations helps brands all over the world to create meaningful interactions on multiple platforms. Our team of strategists and designers has investigated users’ motivations and relevant contexts to come up with new and competitive ideas for companies such as KDDI, Skype, Nokia, Samsung and Vodafone. Ocean Observations is located in Stockholm and Tokyo. For more information, visit: oceanobservations.com.

About IKIVO
IKIVO make great UI reality. IKIVO products provide best in class performance and deliver a true multi-screen experience across devices. IKIVO EnrichTM solution reduces development effort while enabling compelling user interfaces designed for tomorrow. With a deployed base of more than 450 million devices, IKIVO is the leading supplier of user experience solutions based on open standards for mass market devices. For more information, visit www.ikivo.com

 

For further information:

Sofia Svanteson
Ocean Observations
Tel. +46733113240
[email protected]

Andrew Sledd
IKIVO
Tel. +46703057712
[email protected]