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Our Teresa Tanisawa speaks at MobiCamp in Switzerland and points out that today's consumers are empowered and in charge. You have to listen to them. And you need to transform your findings into services, features and functions, which they will love. But how, and into what? In this talk Teresa shares Ocean Observations¹ and her experiences from turning consumer dialogue into design strategies and engaging services discussing:
- The importance of design when planning new business/services, what problems will design help you solve?
- How do you get the mobile platform into your digital strategy?
- Learnings from Japan: working both inside the Japanese market (KDDI) and with a Japanese company towards an international market
Stockholm (HQ) |
Tokyo |
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Hälsingegatan 43, 11331 Stockholm, Sweden +46 8 508 907 90 |
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Azabu Green Terrace 5F, 3-20-1 Minami-Azabu, Minato-ku Tokyo, 106-0047, JAPAN +81 80 3171 7282 |
